Quite often those championing to bring DAM into an organization aren't necessarily the budget holders or the decision makers. If that's the case you need to make sure you have a clear and strong justification for Digital Asset Management.
DAM champions, more often than not, come from the marketing team where they see the day to day difficulties and experience the frustrations of a poorly managed image folder system. This guide will give you the basics of forming your winning argument for DAM.
