Images are everywhere, and we interact with them every day. Whether online, printed on paper or emblazoned on a piece of merchandise, almost every image we see comes from an image file.

We live in a tech-charged, click and share world. Which means that if you have any involvement in marketing or sales at an AEC firm, two things are true: You have an ever-growing cache of digital image assets.

The world of Digital Asset Management (DAM) is full of jargon and acronyms; it’s easy to find yourself overrun with the terminology, particularly if you’re implementing a DAM system for the first time.