Digital transformation represents the introduction of technology across all areas of an organization, as well as a fundamental change in how a business operates and how it creates customer experiences.
Throughout history, many companies failed to innovate at a critical moment and fell behind the competition. Arguably Digital Transformation is a moment in history where companies need to decide how their future might look.
It says volumes that 65% of companies are already either managing a Digital Transformation program or are planning to start one in the next 12 months.
In this Ebook, we explore the key topics appearing in every AEC and Real Estate technology strategy: digital transformation, AI, Martech, digital culture, and Digital Asset Management (DAM).
Digital Transformation
Key drivers across firms
Broad strategic priorities
Martech
The global trend
Digital transformation impact
Artificial Intelligence
AI in MarTech
AI driving digital transformation
Digital Asset Management
The benefits of DAM
How AI is shaping DAM
Digital Culture
What is Digital Culture
Communicating Change
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