Fireside Chat for AEC Executives: Incorporating AI into Marketing & BD Strategy

AI is rapidly becoming a powerful tool in the AEC industry, helping teams move smarter and faster. For senior marketing and business development leaders, the challenge isn’t just understanding AI – it’s figuring out how to implement it responsibly and effectively. The opportunity is real, but the roadmap isn’t always clear.

In this candid fireside chat, Marci Thompson, CEO of SMPS, and Jason Janicki, CEO of OpenAsset, will share insights and real stories from AEC growth professionals already leveraging AI to streamline workflows and drive growth. They’ll explore how senior leaders can use AI to free up team resources, allowing greater focus on strategy, storytelling, and building client relationships – the work that truly wins business.

Key topics include:

• Embracing AI: Why AI is a partner – not a replacement – and how to reassure and empower your team
• Implementation: Practical strategies to achieve successful AI adoption across marketing and BD teams
• AI governance: Which guardrails to have in place to protect your firm, your brand, and your intellectual property
• Proposal process: How AI alleviates common proposal challenges – plus, an overview of OpenAsset’s new AI tool that helps with go/no-go analysis, RFP compliance, drafting, editing, and more

Whether you're currently considering AI or actively deploying it, this conversation is designed to give you strategic guidance – and a look at what’s working right now in firms like yours.

Register now to join this practical, forward-thinking conversation for AEC executives ready to lead with AI.